Published: November 13, 2026 | Author: Roxy Vance
Players in Italy spent €319.8 million on online casino games in October 2026, 9.3% more than the €292.6 million of October 2025, according to figures published by the gaming news agency Agimeg. The rise came as online sports betting moved the other way: player spending on betting fell 9.4% from a year earlier, to €140.2 million, even though more was staked.
Spending here is gross gaming revenue: the amount staked minus the winnings paid back to players. The monthly data comes from the Customs and Monopolies Agency (Agenzia delle Dogane e dei Monopoli, ADM), which licenses online gambling in Italy, and reaches the public through the trade press; one outlet, Jamma, calls its own October figures provisional and partial.
- Online casino spending
- €319.8M
- October 2026, up 9.3% on a year
- Online betting spending
- €140.2M
- down 9.4% on a year
- Lottomatica casino share
- 31.4%
- of online casino spending
The Month at a Glance
| Game | Stakes, Oct 2026 | Spending, Oct 2026 | Spending, Oct 2025 |
|---|---|---|---|
| Online casino | about €7.5 billion | €319.8 million | €292.6 million |
| Online sports betting | €1.48 billion | €140.2 million | €154.8 million |
| Online tournament poker | €118.1 million | €10.3 million | – |
| Online bingo | €23.1 million | €6.4 million | – |
Online casino and betting figures are from Agimeg; tournament poker and bingo are from Jamma, which says they still leave out some license holders. Online cash poker took €247.7 million in stakes in October, but Jamma gives no spending figure for the month.
Online Casino: Up on September and on a Year Ago
Casino spending rose 4.4% from September 2026, when it was €306.3 million on stakes of close to €7.2 billion, according to Agimeg. August was €306.8 million, 13.6% more than in August 2025. October’s €319.8 million is €27.2 million more than a year earlier.
Casino games brought in far more than betting: in October, players spent about 2.3 times as much on them as on sports betting. The market’s current license holders date from November 13, 2025, when ADM awarded 52 online gaming concessions to 46 operators in a new tender, according to Agimeg.
Who Leads Online Casino
Lottomatica took 31.38% of online casino spending in October, ahead of Sisal at 13.28%. Together the two hold 44.66%, and the top five, with 888, Eurobet and Snai, hold 66.18%. In September the top five had 65.8%.
Agimeg singled out growth at several smaller operators: Domus Bet (+25.6%), Betsson Group (+17.8%), DAZN Bet (+13.6%) and LeoVegas (+12.2%).
Online Betting: More Staked, Less Kept
Online betting stakes rose 8.8% on a year, from €1.36 billion to €1.48 billion, while spending fell from €154.8 million to €140.2 million. Against September the picture was stronger: Agipronews puts spending up 31% on September’s €106 million, with stakes up 13% from €1,312 million to €1,481 million.
The two outlets rank the market differently. By license holder, Lottomatica led with 31.8% of online betting spending and Sisal had 20.2%, according to Agimeg. By group, Flutter led with 32%, mainly through Sisal and PokerStars, just ahead of Lottomatica at 31.9%, according to Agipronews. In the shops, sports betting spending passed €78 million, up 33% on September.
Poker and Bingo
Online tournament poker took €118.1 million in buy-ins and kept €10.3 million, about 8.68% of stakes, after prizes. Online bingo took €23.1 million and kept €6.4 million, paying back about 72.46% of stakes in winnings. By stakes, online poker and bingo are small next to casino and betting.
What It Means
Italy’s online casino market grew on both September and October 2025, while online betting kept less of what players staked than a year earlier. Lottomatica remains the largest online casino operator by spending, with almost a third of the market.
How We Compiled This
We could not find the monthly figures on ADM’s website: its public data page stops at 2019, and its quarterly statistical bulletin reports only tax take by game family. ADM releases the monthly online casino data, as it did for August 2026 according to a Websim research note, and the Italian trade press publishes it. We use Agimeg for online casino and betting, so that October, September and the year-earlier months come from one source, Agipronews for the betting groups and the change on September, and Jamma for poker and bingo. Jamma reports a lower October casino figure, €312.6 million, and says it leaves out some license holders whose paperwork was not complete. We worked out the monthly change, the euro difference and the combined shares from these figures.