Play’n GO and Betsson Partner to Strengthen Spanish Market Presence
Published: April 8, 2024 | Author: Ron Clarke
Play’n GO, the Swedish leading provider of casino entertainment solutions, has entered into a partnership with gambling operator Betsson, aiming to enhance the gaming options available to Betsson players in Spain. This collaboration will allow Betsson’s Spanish customers access to a selection of Play’n GO’s most popular games, including titles like Book of Dead, Reactoonz, and Star Joker.
This partnership is significant for the Spanish online gaming market, as it brings together two key players in the industry. Play’n GO is known for its innovative and engaging game portfolio, while Betsson has established a strong presence in the market as a popular gaming platform. The addition of Play’n GO’s games to Betsson’s offering is expected to enhance the gaming experience for Betsson’s Spanish players, providing them with access to high-quality and diverse gaming content.
This strategic partnership reflects the ongoing efforts of both Play’n GO and Betsson to adapt and grow within the dynamic global online gaming landscape.
Betsson’s Italian casino brand, StarCasino, for example, recently broadened its game selection by entering into a collaboration with games provider Push Gaming, to incorporate Push gaming games into its casino offering, including notable games such as Razor Returns, Big Bamboo, Jammin’ Jars, and Razor Shark. This collaboration diversified the gaming options available to StarCasino users, offering a richer and more varied collection of games to its Italian players.
In addition, in a significant move to solidify its position in the Italian regulated gaming market, Betsson recently unveiled its flagship brand, Betsson, in Italy. This initiative aimed to broaden its market reach and enrich its brand portfolio in the gaming and betting Italian sector. This launch followed Betsson’s successful operation in the Italian market with its StarCasino brand, further emphasizing its commitment to offering a diverse and engaging gaming experience to Italian players.
Play’n GO, on its part, announced in December 2023 a partnership with the Italian branch of gambling giant William Hill, allowing William Hill’s Italian customers access to Play’n GO’s full suite of games.
In addition, Play’n GO has achieved several milestones throughout 2023, demonstrating its commitment to innovation and market expansion. Notable achievements include launching its products with major Tier 1 clients such as Sky, Sisal, BetMGM, and Betway. Furthermore, Play’n GO has secured licenses in several iGaming States in the US, enhancing its footprint in the American market. The company has also initiated global Network Leaderboard promotions across multiple countries and operators, creating a competitive and engaging environment for players worldwide.
