Evoke Reports Stronger Q2: William Hill and 888casino Parent Company Shows Signs of Momentum
Published: July 22, 2025 | Author: Ron Clarke
At Casin.com, the leading online casino portal, we’re always looking for interesting news for our readers—and today’s update from evoke plc is a great example. As the parent company of William Hill, 888casino, and Mr Green, evoke is behind some of the most familiar brands in the online casino world. That’s why their performance matters not only to investors, but also to players who follow the bigger picture of where their favorite platforms are headed.
According to the company’s post-close trading update – in the second quarter of 2025, evoke continued its positive momentum from the second half of 2024, with further improvements in performance. Group revenue rose by approximately 5% compared to the same quarter last year, with online revenue up around 6% – a clear indication that its major digital operations, including 888casino, with its roulette, blackjack and slot machine games, are gaining ground. When adjusted to account for exchange rate changes, that growth looks even stronger: about 7% online growth.
A big contributor to this momentum was the company’s International key Markets, which continued to perform well. Meanwhile, Retail operations – William Hill betting shops, also returned to growth, thanks in part to the rollout of 5,000 new gaming machines completed in March 2025.
Looking at the bigger picture, evoke’s first half of 2025 (H1) saw overall revenue increase by about 3%, and even more impressively, Adjusted EBITDA jumped by roughly 43% year-over-year, reaching a projected £163–167 million. This helped push the company’s earnings over the past 12 months above £360 million, strengthening its efforts to reduce debt and improve financial stability.
These solid results from the first half of 2025 didn’t happen in a vacuum, they build directly on the turnaround evoke achieved in 2024. Last year marked a return to growth after a challenging period, with full-year revenue rising 3% to £1.75 billion and adjusted EBITDA increasing 4% to £312 million. The real shift came in the second half of 2024, where revenue jumped 8% year-over-year and EBITDA grew by 33%, signaling a strong recovery. That momentum has clearly carried into 2025, with even stronger profitability and consistent progress across both online and retail channels.
One factor dragging slightly on growth in Q2 was the lack of a major sporting event. Last year’s Euro football tournament created a tough comparison, and win margins in the sports betting segment were stronger in the prior year. Still, the company says it’s on track to meet its full-year targets of 5–9% revenue growth and at least 20% EBITDA margin, with CEO Per Widerström highlighting both profitability and long-term strategic focus.
For casino players curious about the business side of the games they love, this update gives a look at how major platforms like 888 and William Hill are doing. With profitability improving and more upgrades on the way, it’s a space worth watching.
The full Interim Results will be released on 13 August 2025, and we’ll be following closely to see what comes next.
